Commercially minded PR for scaleups, founders, creators and challenger brands.
Our story
Good Days was founded by people who spent years inside agencies watching the same patterns repeat: decks full of coverage that didn't turn heads, and a culture that rewarded looking busy over being effective.
We built something different. An agency that starts with the commercial question and works backwards. Honest when something isn't working and quick to adapt.
We're here for the brands that won't stay quiet
Soul Kitchen
A sustained press campaign for the London-based social enterprise restaurant, connecting their mission-driven story with national food, lifestyle and social impact media.
Trade, lifestyle and national coverage across print and online
Flownce
We positioned the founder as a credible sector voice, building a consistent media presence across nationals and specialist titles over a twelve-month retainer.
12 pieces of national coverage including two front-page features
Businesses for good
We managed communications for a ground-breaking social platform around its Series A raise, shaping the narrative for investors, press and the wider market from announcement through to follow-on coverage.
Coverage in TechCrunch, City A.M. and three vertical trade titles
Sustainable sourcing
We positioned an emerging fashion house as pioneers leading the fashion revolution ahead of the EU textiles destruction ban.
313.2M UMV across tier 1 and 2 lifestyle and trade media
B Corp challenger brand
We built a press strategy around a UK food brand's B Corp certification and sustainability credentials, securing coverage that went beyond the product and into the values behind it.
Features in The Guardian, The Telegraph and multiple trade titles
Europe overtaking North America
For the first time ever, Europe surpassed North America in terms of revenue generation for creators - we made sure they used their platform for good.
Multiple partnerships spanning the UK and US
In their words
“Working with Good Days has been an absolute pleasure. The team has a real talent for understanding founder-led, mission-driven brands and translating that purpose into thoughtful, impactful PR. They have delivered outstanding results across trade, lifestyle and national publications and have been a true extension of our team. Reliable, passionate and fully invested in the success of our story.
Bella Acland
Founder and CEO
Soul Kitchen
We pitch to the journalists who matter: nationals, trades, and the titles your customers actually read.
We work directly with founders and senior teams. No layers, no handoffs.
We measure success by coverage, conversations and commercial outcomes. Not activity reports.
